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  3. Shape a Distinctive City
  4. Placemaking and Partnership
  5. Evolution of URA’s Placemaking Journey
  6. 2010–2012

2010–2012

URA lined up a series of events in 2010 to mark the completion of key developments in Marina Bay and introduce the precinct as a new destination for all to explore, exchange and be entertained. Themed “Marina Bay Invitations 2010”, the exciting programmes featured two signature events, the Marina Bay Singapore Countdown and i Light Marina Bay (today known as i Light Singapore).

To better reflect its wider functions in implementing place management across precincts, the MBDA was renamed the Place Management Department (PMD) in 2011.

A business consultancy plan was also commissioned for Singapore River to guide its development in a structured and sustainable manner. This served to enhance business viability and social vibrancy of the area. Singapore River One (SRO), a private sector-led entity, was formally incorporated in 2012 with the mission of making Singapore River more vibrant and attractive to visitors.

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