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Urban Redevelopment Authority (URA)

Marina Bay Alliance

To be globally recognised as the best integrated business, employment, lifestyle and recreation destination of choice.

Last updated 10 June 2026

From January 2020 to December 2023 

Precinct Profile and Boundary

Marina Bay is Singapore’s iconic waterfront commercial district that has represented Singapore globally with its stunning architectural features and major events that take place all year round. Meticulously designed as a vibrant must-visit destination for Singaporeans and tourists alike, the precinct provides unique experiences for all, making it well known as the People’s Bay.

Map of Singapore's financial district with key areas marked A, B1, B2, C, and D, within a red outline. Streets are labeled.

Precinct Stakeholders

Total no. of members : 4

A: Marina One (M+S)
B1: One Raffles Quay (Hongkong Land, Keppel REIT, Suntec REIT, DBS)
B2: Marina Bay Financial Centre (Hongkong Land, Keppel REIT, Suntec REIT, DBS)
C: OUE Bayfront (OUE Commercial REIT and Allianz Real Estate Asia-Pacific Core I)
D: The Fullerton Heritage (Sino Land Company Ltd)

Key Strategies and Initiatives

Strategies

  • Promote – Enhance precinct’s identity

  • Enliven – Events and activities catered to the diverse needs of key communities

  • Enhance – Improve public infrastructure and amenities within the precinct, work with government agencies on issues relating to accessibility, transport etc

Key Initiatives

  • Carnival by the Bay movie screening and carnival games held at The Lawn at Marina Bay in 2022 and 2023, drawing 11,500 people and boosting sales for tenants in the precinct.

  • Marina Bay ARToday workshops held at stakeholders’ venues, engaging the community through art and sustainability.

  • Marina Bay Active health and wellness programmes in collaboration with Health Promotion Board which drew more than 37,000 participants over 3 years, bringing value to the working and live-in community.

  • Marina Bay Gives Back Charity Bazaar in conjunction with SG Cares Giving Week to raise funds for social enterprises while allowing the community to give back to the less privileged.

  • Santa Treasure Hunt 2023, a one-day phygital race to raise funds for Make-A-Wish Foundation. 

  • Photography contests, interesting Marina Bay Alliance video content and online promotions that helped build up the precinct and brand awareness while engaging the community through Marina Bay Alliance’s social media platforms.

Outdoor movie night. People sit on blankets on grass, watching a large screen. City buildings in background.

Carnival by The Bay 2022 (Photo: Marina Bay Alliance)

Yoga class on a green lawn with city buildings in the background, all with arms raised.

Marina Bay Active Programme (Photo: Marina Bay Alliance)