Conserved Building
63 East Coast Road
Applicable Guidelines
Secondary Settlement Guidelines
Conservation Area
Joo Chiat Conservation Area
Historic address: 75 East Coast Road
The Red House
About
A familiar community landmark in the East Coast, the Red House was also commonly known as the Katong Bakery & Confectionery Co. It is a wakaf property of Sheriffa Zain Alsharoff Bte Syed Mohamed Alsagoff.
The Legacy
The Red House was rejuvenated with its iconic colour retained, and its use as a local café revived, bringing back an important social space fondly remembered by many. Special effort has been taken to sustain the bakery's intangible cultural heritage as a way of giving back to the community. Today, the Red House continues to fulfil its social and philanthropic role as a landmark in the East Coast.
Guidelines and Procedures
All proposed works will need to comply with the Conservation Guidelines and the Specific Restoration Guidelines (SRG). Conservation Permission is required before all additions & alteration works and operations of new use can begin.
Residential Fronts are characterised by timber casement windows flanking a double-leafed timber door. All buildings with residential front which is existing and/or identified in the 'Specific Restoration Guidelines', regardless of land use zoning, shall be retained and restored.
Explore Street View
The building can be found at this street.
Awards
URA Architectural Heritage Awards (Special Mention)
2017