Cherish: Distinctive and Loveable
As our city matures, it should continue to be one that all of us — present and future generations — are proud to call home.
While places with memories and stories give us a sense of belonging, building designs that reflect local identity and heritage make the city unique. We will work together to keep Singapore inclusive and engaging so that it stays a great place to chase our dreams and grow old in.

A Loveable City for All
Through sensitive, selective retention and recall of buildings, spaces and uses, our heritage and identity will be kept alive for current and future generations to cherish even as the city develops.

Distinctive and Endearing Spaces
Our favourite places in the city are often the result of considered and concerted efforts in urban design and architecture.

Places for the Community
Fostering a sense of belonging is important to establish the identity of a place and enhance its value.
