Place management was brought to focus with the planning and development of Marina Bay, one of Singapore’s most exciting and ambitious urban transformation projects. Given the importance of Marina Bay, the government formally appointed URA in 2004 as the agency to champion and coordinate development efforts for the new precinct.
URA set up the Marina Bay Development Agency (MBDA) that same year to drive place management efforts in Marina Bay and achieve the vision of the area as a distinctive business and financial hub, a delightful home in the city and a dynamic playground brimming with round-the-clock energy and vibrant activities for people from all walks of life.