by Carol Lim and Aida Tay
With rapid changes in the global environment these days, it has become critical for an organisation to unlearn the usual assumptions, rules and objectives, and to reinvent itself to stay competitive.
It is in this spirit that the URA undertook a timely review of the URA mission at the end of last year and crafted a new mission statement for URA - "To make Singapore a great city to live, work and play".
This new mission was officially launched by the Minister for National Development, Mr Mah Bow Tan, on 8 April 2002 at the URA Corporate Plan Seminar. The Seminar was attended by more than 450 senior officers of URA and 100 guests - including architects, developers, analysts, senior civil servants and representatives from non-government organisations.
A new mission to meet new challengesThe new mission better reflects URA's role in an increasingly competitive global environment. Cities around the world compete not just for investments but also for talented people. The challenge is to root our 'home grown' talents to Singapore, as well as attract overseas talents. To ensure that Singapore continues attracting the right talents, we have to be a city that not merely provides employment opportunities, but also one that is unique, exciting and offers an appealing lifestyle.
URA is committed to carry out our mission by planning and facilitating the physical development of Singapore, in partnership with the community, to create a vibrant, sustainable and cosmopolitan city of distinction.
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A
great city to live, The new mission statement reflects a more encompassing planning approach that aims to achieve the following desired outcomes: To 'Live' - a high quality living environment, with a strong sense of community, identity and rootedness. To 'Work' - a pro-business environment that supports innovative business initiatives and provides flexibility for meeting changing business needs. To 'Play' - a variety of community, recreational and entertainment options that meet the different needs of the people. |
Minister
Mah Bow Tan addressing the audience at the URA corporate Plan Seminar
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May / June 2002
A new chapter unfolds Novena Fringe Centre in the making Public housing scales new heights at Duxton Special sites, rare opportunities
The
teams behind Skyline Advisory
Committee Editors Photography Design
and Production
The URA
Centre URA
Online: © Urban Redevelopment Authority, 2002 Note: Plans and models shown are working tools of the Authority and therefore, tentative and subject to change. |
