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16 May 2009
URA launches the 'My Endearing Home' exhibition and the second edition of 'Rediscover Singapore' guide
The Urban Redevelopment Authority (URA) announced the launch of the “My Endearing Home” exhibition and the second edition of the “Rediscover Singapore” guide today.
Mr Mah Bow Tan, Minister for National Development launched the “My Endearing Home” exhibition today at Marina Square, attended by more than 200 guests comprising community leaders, grassroots representatives, partner agencies and members of the public.
Exhibition to show at seven locations
The “My Endearing Home” exhibition aims to encourage the public to ‘rediscover’ Singapore and enjoy the leisure destinations today as well as to excite the public on the upcoming plans for Singapore that they can look forward to. It also marks the start of the “My New Singapore” programme.
A glimpse of what’s to come
After the launch at Marina Square, the exhibition will travel to six other popular community destinations across Singapore from May to August 2009, bringing the exciting highlights of the new Master Plan to Singaporeans. The public will be able to catch a glimpse of what is to come in the future and see for themselves how Marina Bay and Jurong Lake District will develop into exciting live, work, play destinations.
Residents will also be able to find out what they can expect to see in their own neighbourhoods as exhibition content will be tailored to feature the future plans for the five regions at the different venues (see table below for venues and dates).
| Venue | Date |
| Marina Square | 16 to 19 May 2009 |
| HDB Hub | 18 to 21 Jun 2009 |
| Causeway Point | 9 to 12 Jul 2009 |
| VivoCity | 23 to 26 Jul 2009 |
| IMM Atrium | 30 Jul to 2 Aug 2009 |
| Compass Point | 13 to 16 Aug 2009 |
| Parkway Parade | 27 to 30 Aug 2009 |
Rediscovering Singapore
The exhibition also hopes to encourage Singaporeans to rediscover and reconnect with Singapore again as they learn more about the various leisure destinations around the island today. Residents will be reintroduced to revitalised leisure destinations like Changi Point and Singapore River.
The URA is partnering the People’s Association to attract the community to the exhibition and organise community tours, to bring residents to the various destinations such as the Southern Ridges, HortPark, Sungei Buloh, Changi Point and Marina Barrage amongst others. The community can sign up for these tours at any of the seven exhibitions or at the “My Endearing Home” website at www.ura.gov.sg/myendearinghome.
Launch of Rediscover Singapore guide
The second edition of the “Rediscover Singapore” guide was also launched today. Specially commissioned by the URA in conjunction with the Leisure Plan under the Master Plan 2008, “Rediscover Singapore" is a unique explorer's guide to various interesting nooks and crannies around Singapore. The guide is free with the June 2009 issue of "Time Out Singapore" magazine. Participants for the “My Endearing Home” community tours will also get a free copy of this guide.
From historic Katong, rustic Lim Chu Kang farms, to exciting things to do in the city, the guide covers many places that are special to Singaporeans, with tips on how to get there and what to see and do. The guide also features some of the URA's future plans under the island-wide Leisure Plan for these places and is part of our quest to uncover the many recreational destinations that Singaporeans can rediscover and explore.
Mrs Cheong Koon Hean, CEO, URA, said: “We hope Singaporeans will use the guide and take the time to explore the many interesting leisure spots around Singapore. Besides going to the movies or shopping, there’s actually a lot to do. From lush green spaces, sporting fun, quaint charming villages, to exciting attractions, we want to tell everyone that Singapore is a playground for all, that there’s something for everyone, at any time of the day and night.”
Photo competition
Minister Mah also announced the start of the “My Endearing Home” Photo Competition where members of the public can capture special moments through their camera lenses as they rediscover Singapore. There are two categories in this photo competition - “My Home” and “My Heritage”. Refer to Annex 1 for details of this unique photography competition.
About the Master Plan 2008
The Master Plan 2008 is a detailed statutory land use plan that guides the physical development of Singapore for the next 10 to 15 years. The Draft Master Plan 2008 Exhibition was launched on 23 May 2008 by Mr Mah Bow Tan, Minister for National Development and had attracted more than 200,000 visitors. The Master Plan 2008 was gazetted on 5 Dec 2008. More information on the Master Plan 2008 is available online at http://www.ura.gov.sg/MP2008.
About the “My New Singapore” programme
The “My New Singapore” programme was first announced by Minister Mah at the URA Corporate Plan Seminar on 17 April 2009. It seeks to encourage Singaporeans to rediscover Singapore and comprises events and activities to reach out to Singaporeans, and to invite them to see new developments and visit leisure destinations. The “My Endearing Home” exhibition marks the start of this programme.
